I am a PhD student of the Web Research Group at Pompeu Fabra University in Barcelona and doing my daily research at Yahoo! labs in the same city.
Given the important role of social media nowadays, questions of how to interpret data coming from different cultures are especially pertinent. I aim to answer some of these questions with my PhD by tackling how and when culture matters in the online world. To this end, I combine theoretical concepts of culture with information technology techniques to process, analyze, model and interpret big data from social media sites (i.e.,Twitter). I plan to use the conclusions of these experiments in predictions and recommendations.
Consider submitting to The 5th International Conference on Social Informatics ( SocInfo 2013 ) to take place in Kyoto, Japan.